How do you improve the user experience of your e-Commerce store to bring in more sales?

15 Jan 2018 / Website Design & Development
Author: Moin Mohammed, Infoquest DMCC

How To Improve The User Experience Of Your E-Commerce Site For More Sales - People have turned to online shopping because they don’t want the hassle of going outside as most things are available online now, from salt to diamonds. Going to a physical store includes the hassle of commute, wading through traffic, having to negotiate with vendors, and most importantly, wasting your time and energy on all of this. It is wise to keep in mind to get the services of reputed website designers in Dubai who can help with the eCommerce site.

As a business that runs an E-commerce website, you need to make sure that your customers love the experience of shopping in your store. It doesn’t even have to be a super luxury product that you sell for the customer to feel like royalty on the website. A customer will leave your website for reasons as simple as difficulties in navigating the website, a delay in order, or even if the experience is confusing. Infoquest is a highly experienced eCommerce website development company in Dubai which have worked with a lot of companies.

Here are some tips that you can use to improve the user experience of your eCommerce store:

Decrease the loading time of your page:

Every second that it delays for your website to load, visitors will lose interest in shopping on your platform and decide to leave for another website. When it comes to eCommerce sites, each second matters. Remember, one of the main advantages of online shopping is zero hassle and the ability to purchase fast. If your website doesn’t allow that experience, it is not going to help your case.

Use high-resolution & big images:

Show the customers what they are buying in the form of high-resolution and big pictures. Also, offering pictures of the products by taking them from different angles, will eliminate a lot of doubt in the minds of the customers. Specify the size of the product in terms of inches and weight. For better functionality, you might want to work with the best eCommerce website design company in Dubai whose technical prowess shows in its work with its previous clients.

Make sure the website has good navigation:

As long as it is easy for your customers to navigate the entire stretch of products without any hassle, you have got yourself a good website. As simple as it sounds, there are very few websites that make it easy for customers. What do you think are some of the reasons? 1. Lack of skilled developers and designers to make it happen and 2. Ability to be creative.

Infoquest is a highly valued e-commerce website development company in Dubai that has worked for a lot of eCommerce clients and has made sure that the intuitive design that we have developed brings back customers over and over to your site.

Sticking to the basic standards:

You might have a unique eCommerce website thanks to the kind of products that you sell, but it is better to stick to the basics without anything flashy. Make sure that once a customer clicks on the logo present on the left top, it goes to the home page. Have all the details included like company contact, easiest email to reach, location, etc? It is important to get the right company that offers SEO services in Dubai as you should help yourself by coming on top of the search results.

Use recapture tactics to bring back customers:

Not everyone who visits your eCommerce website will necessarily buy something on their visit, but it also means that there is a possibility of them buying something from you in the future. Sometimes, customers forget to check out after adding something to the cart, you might want to use recapture techniques like sending email notifications, SMS, or calls encouraging them to complete the purchase.

There are a lot of ways to improve the user experience of your eCommerce site, these are some of the tips that you can help your store when developing one. If you are looking to create an eCommerce store, make sure you work with the best ecommerce website design company in Dubai, which is Infoquest.

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